Television advertisement avoidance reconsidered: The role of different avoidance behaviors, program relevance and viewing contexts

M Gorter; M C Yzer

Television advertisement avoidance reconsidered: The role of different avoidance behaviors, program relevance and viewing contexts

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Context and Media Factors in Advertising
Editors	P Neijens, E Smit, B van den Putte, C Hess
Place of Publication	Amsterdam, Philadelphia
Publisher	Spinhuis Press
Pages	136-147
State	Published - 2004

Cite this

Television advertisement avoidance reconsidered: The role of different avoidance behaviors, program relevance and viewing contexts. / Gorter, M; Yzer, M C.

Context and Media Factors in Advertising. ed. / P Neijens; E Smit; B van den Putte; C Hess. Amsterdam, Philadelphia : Spinhuis Press, 2004. p. 136-147.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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