Television advertisement avoidance reconsidered: The role of different avoidance behaviors, program relevance and viewing contexts

M Gorter, M C Yzer

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationContext and Media Factors in Advertising
EditorsP Neijens, E Smit, B van den Putte, C Hess
Place of PublicationAmsterdam, Philadelphia
PublisherSpinhuis Press
Pages136-147
StatePublished - 2004

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