The association between spatial attributes and e-shopping in the shopping process for search goods and experience goods: Evidence from Nanjing

Feng Zhen, Xiaojuan Du, Jason Cao, Patricia L. Mokhtarian

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Abstract

The proliferation of e-shopping has implications for shopping travel and commercial land use. Using data collected from adult internet users in Nanjing, China in 2015, this study develops trivariate probit models to explore the influence of spatial attributes on shopping channel choices at the pre-purchase and purchase stages in the shopping process for both search goods (books) and experience goods (clothing). We find that those who live and work in suburban areas are more likely than others to shop at traditional stores to conduct pre-purchase and purchase activities for books and clothing, likely because of the slow diffusion of e-shopping in these areas. On the other hand, travel time to stores is positively associated with online shopping for books but not for clothing, and onerous travel modes are associated with pre-purchase activities on the internet. Thus, shopping accessibility negatively affects e-shopping. However, its effects vary by shopping stage and product type.

Original languageEnglish (US)
Pages (from-to)291-299
Number of pages9
JournalJournal of Transport Geography
Volume66
DOIs
StatePublished - Jan 2018

Bibliographical note

Funding Information:
This study is funded by the National Natural Science Foundation of China (# 41571146 ). Constructive comments by two anonymous referees have helped to improve the paper.

Keywords

  • Accessibility
  • Innovation diffusion
  • Internet shopping
  • Product type
  • Shopping travel

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