Consumer horticulture encompasses interior and exterior ornamental, food, and community gardening. These activities influence the environment in many ways, affecting water quality and quantity, waste management, wildlife, and environmental sustainability. Consumer horticulture also impacts human health and well-being. In spite of keen consumer interest and the robust commercial impact, there is a paucity of support for consumer horticulture at both the state and federal levels. To explore strategies for increasing support for consumer horticulture, a workshop with four presentations was held at the annual conference of the American Society for Horticultural Science on 31 July 2014 in Orlando, FL. Presentations described the formation of a new Southern Experiment Extension/ Research Activity, Landscapes and Gardens for Better Living (SERA44); the local funding sources and local issues that focus research, education, and extension efforts in consumer horticulture; and the need to develop shared goals to drive regional projects. The need for a national strategic plan for consumer horticulture, and a process for creating one, was outlined. A strategic plan could galvanize the support of diverse stakeholders; focus research, education, and extension efforts; and build a strong case for resources dedicated to consumer horticulture.