The effect of price reduction on salad bar purchases at a corporate cafeteria

Thomas E. Kottke, Nicolaas P. Pronk, Abigail S. Katz, Juliana O. Tillema, Thomas J. Flottemesch

Research output: Contribution to journalArticlepeer-review

6 Scopus citations

Abstract

The objective of this study was to determine the effect of a price reduction on salad bar purchases in a corporate cafeteria. We reduced the price of salad bar purchases by 50% during March 2012 and analyzed sales data by month for February through June 2012. We also conducted an anonymous survey. Salad bar sales by weight more than tripled during the price reduction and returned to baseline afterward. Survey respondents reported that the high price of salad relative to other choices is a barrier to purchases. Policies that make the price of salads equal to other choices in cafeterias may significantly increase healthful food consumption.

Original languageEnglish (US)
Article number120214
JournalPreventing Chronic Disease
Volume10
Issue number2
DOIs
StatePublished - Feb 2013

Fingerprint Dive into the research topics of 'The effect of price reduction on salad bar purchases at a corporate cafeteria'. Together they form a unique fingerprint.

Cite this