The Effectiveness of Explicit Demand and Emotional Expression Apology Cues in Predicting Victim Readiness to Accept an Apology

Aili Peyton, Ryan Goei

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

This study examines the effects of apology cues following a relational transgression. Three competing theoretical explanations are examined in a test of two types of cues a victim might use to encourage an apology: An emotional expression cue in which the victim states the negative outcomes of the transgression and an explicit demand cue in which the victim demands an apology directly. We cross completely emotional expression and explicit demand cues in an experimental design to compare their independent and conjoint effects on the victims' psychological readiness to accept an apology. Results suggest that both cue types are associated with more positive relational outcomes than a spontaneous apology.

Original languageEnglish (US)
Pages (from-to)411-430
Number of pages20
JournalCommunication Studies
Volume64
Issue number4
DOIs
StatePublished - Sep 1 2013

Keywords

  • Apology Cues
  • Attribution Theory
  • Emotional Expression
  • Justice Theories
  • Relational Repair
  • Transgression

Fingerprint Dive into the research topics of 'The Effectiveness of Explicit Demand and Emotional Expression Apology Cues in Predicting Victim Readiness to Accept an Apology'. Together they form a unique fingerprint.

Cite this