The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events

Panagiotis Adamopoulos; Vilma Todri

The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events

Panagiotis Adamopoulos, Vilma Todri

Information and Decision Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English (US)
Title of host publication	21st ACM SIGKDD Conference on Knowledge Discovery and Data Mining
Subtitle of host publication	KDD 2015
Publisher	Association for Computing Machinery (ACM)
State	Published - 2015

Bibliographical note

INFORMS social media analytics best paper award finalist

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title = "The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events",

author = "Panagiotis Adamopoulos and Vilma Todri",

note = "INFORMS social media analytics best paper award finalist",

year = "2015",

language = "English (US)",

booktitle = "21st ACM SIGKDD Conference on Knowledge Discovery and Data Mining",

publisher = "Association for Computing Machinery (ACM)",

address = "United States",

}

TY - GEN

T1 - The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events

AU - Adamopoulos, Panagiotis

AU - Todri, Vilma

N1 - INFORMS social media analytics best paper award finalist

PY - 2015

Y1 - 2015

UR - http://people.stern.nyu.edu/padamopo/The%20Effectiveness%20of%20Marketing%20Strategies%20in%20Social%20Media%20Evidence%20from%20Promotional%20Events.pdf

UR - https://scholar.google.com/citations?view_op=view_citation&user=aKeZJnUAAAAJ&citation_for_view=aKeZJnUAAAAJ:q3oQSFYPqjQC

M3 - Conference contribution

BT - 21st ACM SIGKDD Conference on Knowledge Discovery and Data Mining

PB - Association for Computing Machinery (ACM)

ER -

The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events

Bibliographical note

OpenUrl availability

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Cite this