Abstract
The authors tested the effects of cues to action - messages intended to increase flu immunizations. North Dakota counties were randomly assigned to reminder letters, action letters, or no letters. Within the reminder-letter counties, Medicare recipients received either (a) a reminder from the state peer review organization (PRO) to obtain a flu shot or (b) a reminder from the PRO, framed either in terms of the loss associated with failing to get a shot or (c) the benefits associated with getting a shot. Within the action-letter counties, Medicare recipients learned where and when to receive a flu shot. Reminder type failed to differentially affect the immunization rate (overall M = 24.5%). However, the action messages worked better (28.2%) than no message (19.6%).
Original language | English (US) |
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Pages (from-to) | 624-628 |
Number of pages | 5 |
Journal | Health Psychology |
Volume | 21 |
Issue number | 6 |
DOIs | |
State | Published - Nov 2002 |
Keywords
- Action instructions
- Flu immunization
- Framing effects