Female college students' perceived vulnerability to AIDS and their perceived self-efficacy regarding AIDS preventive behavior (APB), were manipulated in a 2 × 2 design. Consistent with protection motivation theory (e.g., Rogers, 1983), the results showed that intention to engage in APB was highest among subjects who received information that their risk of getting infected with HIV was high, and who experienced relatively high feelings of self-efficacy. These subjects also seemed least likely to engage in denial of their AIDS risk. The implications of these findings for AIDS education programs are discussed.
|Original language||English (US)|
|Number of pages||16|
|Journal||Journal of Applied Social Psychology|
|State||Published - Oct 16 1998|