The hybrid identity of law firms: Integrating Strategy, Marketing, Communication, an

Stuart Albert, Edward Adams

Research output: Chapter in Book/Report/Conference proceedingChapter

20 Scopus citations
Original languageEnglish (US)
Title of host publicationCorporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives
Subtitle of host publicationIntegrating Strategy, Marketing, Communication, an
EditorsBertrand Moingeon, Guillaume Soenen
PublisherRoutledge Taylor & Francis Group
Number of pages16
ISBN (Print)0203361725, 9780203361726
StatePublished - Aug 29 2003

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