Abstract
This special issue addresses the link between innovation and technology and competitive conditions and strategies in the global marketplace. Analysis is presented for both individual and high-tech industries. A total of 9 papers are presented, including the following: culture, organisation in the workplace, and hindrances to US high-tech competitiveness; innovation and competitive advantage in global competition; dynamics of competition in US and Japanese pharmaceutical companies; managing technological innovation in the global software industry and the future prospects for managing technology in the global market. -N.Davey
| Original language | English (US) |
|---|---|
| Journal | Journal of Euromarketing |
| Volume | 3 |
| Issue number | 3-4 |
| State | Published - Jan 1 1994 |
