The influence of corporate social responsibility and customer-company identification on publics' dialogic communication intentions

Soo Yeon Hong; Sung Un Yang; Hyejoon Rim

doi:10.1016/j.pubrev.2009.10.005

The influence of corporate social responsibility and customer-company identification on publics' dialogic communication intentions

Soo Yeon Hong, Sung Un Yang, Hyejoon Rim

Research output: Contribution to journal › Article › peer-review

39 Scopus citations

Abstract

The purpose of this study was to examine the effects of consumers' perceptions of the company's corporate social responsibility on their intentions to engage in dialogic communications with a company (i.e., feedback), and to investigate the mediation role of their identification with the company in such effects. The findings indicated a significant relationship between corporate social responsibility and publics' intentions to engage in dialogic communications. Also, customer-company identification was found to mediate such effects.

Original language	English (US)
Pages (from-to)	196-198
Number of pages	3
Journal	Public Relations Review
Volume	36
Issue number	2
DOIs	https://doi.org/10.1016/j.pubrev.2009.10.005
State	Published - Jun 2010
Externally published	Yes

Keywords

Corporate social responsibility
Customer-company identification
Dialogic communication

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The influence of corporate social responsibility and customer-company identification on publics' dialogic communication intentions

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Keywords

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