The purpose of this study was to examine the effects of consumers' perceptions of the company's corporate social responsibility on their intentions to engage in dialogic communications with a company (i.e., feedback), and to investigate the mediation role of their identification with the company in such effects. The findings indicated a significant relationship between corporate social responsibility and publics' intentions to engage in dialogic communications. Also, customer-company identification was found to mediate such effects.
- Corporate social responsibility
- Customer-company identification
- Dialogic communication