Abstract
Engagement is not new to the public relations lexicon. Yet, despite its significance in practice and the increasing scholarly attention, engagement has become a convoluted ideograph. Engagement has been critiqued as unorganized, lacking in a unified definition, and absent of a unified method of measurement. Still, it is a fundamental concept to the field. We take a network perspective to examine the construction of knowledge of engagement in the public relations literature. Broadly, we ask how scholars' direct and indirect connections influence our understanding of engagement? Using two bibliometric analysis techniques, we reveal and assess the connections among scholars, theories, concepts, and engagement types to inform future researchers’ scholarly endeavors into engagement.
Original language | English (US) |
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Article number | 101924 |
Journal | Public Relations Review |
Volume | 46 |
Issue number | 3 |
DOIs | |
State | Published - Sep 2020 |
Bibliographical note
Publisher Copyright:© 2020 Elsevier Inc.
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
Keywords
- Bibliometric analysis
- Co-authorship analysis
- Co-citation analysis
- Engagement
- Knowledge construction
- Network analysis
- Public relations scholarship
- Sociology of science