TY - JOUR
T1 - The politics of NASCAR dads
T2 - Branded media paternity
AU - Vavrus, Mary Douglas
PY - 2007/8
Y1 - 2007/8
N2 - The figure of the NASCAR dad emerged in the 2002 and 2004 campaign seasons to signal the importance of white, male Southern voters to politicians and their political parties. Analysis of television news coverage of NASCAR dads shows that it privileges patriarchal masculinity, the Republican Party, and corporate consumerism - all of which were propelled to high visibility by the NASCAR Corporation's place in these stories. Television news produces NASCAR dads as an "emotional brand," a population of citizen-consumers representing the appropriation of patriotism, Christianity, and fatherhood, deployed in a politically conservative fashion.
AB - The figure of the NASCAR dad emerged in the 2002 and 2004 campaign seasons to signal the importance of white, male Southern voters to politicians and their political parties. Analysis of television news coverage of NASCAR dads shows that it privileges patriarchal masculinity, the Republican Party, and corporate consumerism - all of which were propelled to high visibility by the NASCAR Corporation's place in these stories. Television news produces NASCAR dads as an "emotional brand," a population of citizen-consumers representing the appropriation of patriotism, Christianity, and fatherhood, deployed in a politically conservative fashion.
KW - Branding
KW - Masculinity
KW - NASCAR
KW - Political communication
KW - TV news
UR - http://www.scopus.com/inward/record.url?scp=34548219085&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=34548219085&partnerID=8YFLogxK
U2 - 10.1080/07393180701520942
DO - 10.1080/07393180701520942
M3 - Article
AN - SCOPUS:34548219085
SN - 1529-5036
VL - 24
SP - 245
EP - 261
JO - Critical Studies in Media Communication
JF - Critical Studies in Media Communication
IS - 3
ER -