TY - JOUR
T1 - The role of rational and experiential processing in influencing the framing effect
AU - Stark, Emily
AU - Baldwin, Austin S.
AU - Hertel, Andrew W.
AU - Rothman, Alexander J.
PY - 2017/5/4
Y1 - 2017/5/4
N2 - Research on individual differences and the framing effect has focused primarily on how variability in rational processing influences choice. However, we propose that measuring only rational processing presents an incomplete picture of how participants are responding to framed options, as orthogonal individual differences in experiential processing might be relevant. In two studies, we utilize the Rational Experiential Inventory, which captures individual differences in rational and experiential processing, to investigate how both processing types influence decisions. Our results show that differences in experiential processing, but not rational processing, moderated the effect of frame on choice. We suggest that future research should more closely examine the influence of experiential processing on making decisions, to gain a broader understanding of the conditions that contribute to the framing effect.
AB - Research on individual differences and the framing effect has focused primarily on how variability in rational processing influences choice. However, we propose that measuring only rational processing presents an incomplete picture of how participants are responding to framed options, as orthogonal individual differences in experiential processing might be relevant. In two studies, we utilize the Rational Experiential Inventory, which captures individual differences in rational and experiential processing, to investigate how both processing types influence decisions. Our results show that differences in experiential processing, but not rational processing, moderated the effect of frame on choice. We suggest that future research should more closely examine the influence of experiential processing on making decisions, to gain a broader understanding of the conditions that contribute to the framing effect.
KW - Experiential processing
KW - framing effect
KW - information processing
KW - rational processing
UR - http://www.scopus.com/inward/record.url?scp=84978932783&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84978932783&partnerID=8YFLogxK
U2 - 10.1080/00224545.2016.1198301
DO - 10.1080/00224545.2016.1198301
M3 - Article
C2 - 27269813
AN - SCOPUS:84978932783
SN - 0022-4545
VL - 157
SP - 308
EP - 321
JO - Journal of Social Psychology
JF - Journal of Social Psychology
IS - 3
ER -