The role of theory in developing effective antidrug public service announcements: Classic and contemporary theories and research

W D Crano, D William, M Burgoon, Marco Yzer

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Mass media and drug prevention
Subtitle of host publication	Classic and contemporary theories and research
Editors	M Fishbein, R Hornik, J N Cappella, S Sayeed, M C Yzer, R K Ahern
Place of Publication	Mahwah, NJ
Publisher	Lawrence Erlbaum
Pages	89-117
State	Published - 2002

OpenUrl availability

Crano, W. D., William, D., Burgoon, M., & Yzer, M. (2002). The role of theory in developing effective antidrug public service announcements: Classic and contemporary theories and research. In M. Fishbein, R. Hornik, J. N. Cappella, S. Sayeed, M. C. Yzer, & R. K. Ahern (Eds.), Mass media and drug prevention: Classic and contemporary theories and research (pp. 89-117). Lawrence Erlbaum.

The role of theory in developing effective antidrug public service announcements: Classic and contemporary theories and research. / Crano, W D; William, D; Burgoon, M et al.
Mass media and drug prevention: Classic and contemporary theories and research. ed. / M Fishbein; R Hornik; J N Cappella; S Sayeed; M C Yzer; R K Ahern. Mahwah, NJ: Lawrence Erlbaum, 2002. p. 89-117.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Crano, WD, William, D, Burgoon, M & Yzer, M 2002, The role of theory in developing effective antidrug public service announcements: Classic and contemporary theories and research. in M Fishbein, R Hornik, JN Cappella, S Sayeed, MC Yzer & RK Ahern (eds), Mass media and drug prevention: Classic and contemporary theories and research. Lawrence Erlbaum, Mahwah, NJ, pp. 89-117.

Crano WD, William D, Burgoon M, Yzer M. The role of theory in developing effective antidrug public service announcements: Classic and contemporary theories and research. In Fishbein M, Hornik R, Cappella JN, Sayeed S, Yzer MC, Ahern RK, editors, Mass media and drug prevention: Classic and contemporary theories and research. Mahwah, NJ: Lawrence Erlbaum. 2002. p. 89-117

Crano, W D ; William, D ; Burgoon, M et al. / The role of theory in developing effective antidrug public service announcements : Classic and contemporary theories and research. Mass media and drug prevention: Classic and contemporary theories and research. editor / M Fishbein ; R Hornik ; J N Cappella ; S Sayeed ; M C Yzer ; R K Ahern. Mahwah, NJ : Lawrence Erlbaum, 2002. pp. 89-117

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