The social norms of alcohol-related negative consequences

Christine M. Lee, Irene M. Geisner, Megan E. Patrick, Clayton Neighbors

    Research output: Contribution to journalArticlepeer-review

    35 Scopus citations

    Abstract

    Social norms for alcohol use are important influences on individual college student drinking. The present study extends social norms research by examining alcohol-related consequences and, in particular, whether similar misperceptions exist regarding the frequency and evaluation of these consequences over time. College student drinkers (N = 624) participating in a longitudinal study completed Web-based surveys assessing alcohol use and related consequences, as well as their beliefs about frequency and evaluation of consequences for the typical college student. Findings suggest that students overestimated how often typical college students experience negative consequences and underestimated how negatively other students evaluated those consequences. Finally, results support a bidirectional model for alcohol-related consequences, possibly indicating a reciprocal, mutually influential feed-forward loop of norms and consequences that promotes maintenance of college student drinking and consequences.

    Original languageEnglish (US)
    Pages (from-to)342-348
    Number of pages7
    JournalPsychology of Addictive Behaviors
    Volume24
    Issue number2
    DOIs
    StatePublished - Jun 2010

    Keywords

    • College students
    • Conformity
    • Drinking
    • Projection

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