The Sounds of the Marketplace: The Role of Audition in Marketing

Joan Meyers-Levy, Melissa G. Bublitz, Laura A. Peracchio

Research output: Chapter in Book/Report/Conference proceedingChapter

9 Scopus citations
Original languageEnglish (US)
Title of host publicationSensory Marketing
Subtitle of host publicationResearch on the Sensuality of Products
PublisherTaylor and Francis
Number of pages20
ISBN (Print)9780203892060
StatePublished - Jan 1 2011

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