Toward a behavioral theory of consumer choice

Richard E. Hattwick; Robert W. Jefferson; Michael J Houston

doi:10.1016/0090-5720(72)90005-8

Toward a behavioral theory of consumer choice

Richard E. Hattwick, Robert W. Jefferson, Michael J Houston

Carlson Global Institute

Research output: Contribution to journal › Comment/debate › peer-review

Original language	English (US)
Pages (from-to)	53-90
Number of pages	38
Journal	The Journal of Behavioral Economics
Volume	1
Issue number	1
DOIs	https://doi.org/10.1016/0090-5720(72)90005-8
State	Published - 1972

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Toward a behavioral theory of consumer choice

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