Transparency strategy: Competing with information in a digital world

Nelson Granados, Alok Gupta

Research output: Contribution to journalArticlepeer-review

37 Scopus citations

Abstract

We contend that in order to compete effectively in a digital business environment, firms should develop a transparency strategy by selectively disclosing information outside the boundaries of the firm. We make the case for transparency strategy by showing why it is relevant in the digital business world, and the consequences of not having such a strategy. We then provide some foundations to develop the strategy and make a call for research.

Original languageEnglish (US)
Pages (from-to)637-641
Number of pages5
JournalMIS Quarterly: Management Information Systems
Volume37
Issue number2
StatePublished - Jun 1 2013

Keywords

  • Digital business strategy
  • Electronic markets
  • Transparency strategy

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