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Trust in prescription drug brand websites: Website trust cues, attitude toward the website, and behavioral intentions
Jisu Huh
, Wonsun Shin
Journalism and Mass Communication
Research output
:
Contribution to journal
›
Article
›
peer-review
18
Scopus citations
Overview
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Dive into the research topics of 'Trust in prescription drug brand websites: Website trust cues, attitude toward the website, and behavioral intentions'. Together they form a unique fingerprint.
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Medicine & Life Sciences
Prescription Drugs
100%
Intention
78%
Cues
74%
Direct-to-Consumer Advertising
20%
Social Sciences
medication
72%
website
68%
drug
57%
consumer information
9%
due attention
9%
Engineering & Materials Science
Websites
72%
Marketing
8%