TY - JOUR
T1 - Understanding institutional designs within marketing value systems
AU - Carson, Stephen J.
AU - Devinney, Timothy M.
AU - Dowling, Grahame R.
AU - John, George
PY - 1999
Y1 - 1999
N2 - The authors show how institutional arrangements, which consist of contracting, ownership, and social elements, tie together the joint profits, or efficiency, of the marketing system. They use a criterion of remediable efficiency to develop a design framework for institutional arrangements and illustrate the process by designing a recycling system for newspapers. The authors close with an empirical research agenda and extract five institutional design principles for managers.
AB - The authors show how institutional arrangements, which consist of contracting, ownership, and social elements, tie together the joint profits, or efficiency, of the marketing system. They use a criterion of remediable efficiency to develop a design framework for institutional arrangements and illustrate the process by designing a recycling system for newspapers. The authors close with an empirical research agenda and extract five institutional design principles for managers.
UR - http://www.scopus.com/inward/record.url?scp=0033424815&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0033424815&partnerID=8YFLogxK
U2 - 10.2307/1252106
DO - 10.2307/1252106
M3 - Article
AN - SCOPUS:0033424815
SN - 0022-2429
VL - 63
SP - 115
EP - 130
JO - Journal of Marketing
JF - Journal of Marketing
IS - SUPPL.
ER -
