U.S. Media Enjoyment without Strong Media Literacy Undermines Adolescents' and Mothers' Reported Efforts to Reduce Unhealthy Eating in Jamaica

JUS Media? Programme Study Team

Research output: Contribution to journalArticlepeer-review

6 Scopus citations

Abstract

We investigate whether media literacy and media use can moderate the association between U.S. media enjoyment and unhealthy eating among remotely acculturating “Americanized” adolescents and their mothers in Jamaica (n = 164 individuals/82 dyads; Madolescent.age = 12.83, SD = 0.48, 48% female; Mmother_age = 39.25, SD = 5.71). Socioeconomically diverse participants completed questionnaires reporting their degree of enjoyment of U.S. media (i.e., remote acculturation), media literacy (i.e., critical thinking about food media/advertising), and adherence to national dietary guidelines to reduce sugar/fat. Multilevel modeling showed that enjoying U.S. media and consuming high levels of U.S. TV plus Jamaican TV are associated with lower efforts to reduce sugar and fat. However, high media literacy, whether one’s own or a close family member’s, weakens or nullifies that association.

Original languageEnglish (US)
Pages (from-to)928-942
Number of pages15
JournalJournal of Research on Adolescence
Volume30
Issue number4
DOIs
StatePublished - Dec 2020

Bibliographical note

Funding Information:
This research was funded by the National Institutes of Health, Fogarty International Center (#R21TW010440). We thank families and staff at the participating schools for their partnership, and McKenzie Martin and Euette Mundy‐Parkes for assistance with data collection.

Publisher Copyright:
© 2020 Society for Research on Adolescence

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