Use It or Lose It: Purchase Acceleration Effects of Time-Limited Promotions

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	393-403
Number of pages	11
Journal	Journal of Consumer Behaviour
Volume	2
Issue number	4
State	Published - 2003

OpenUrl availability

@article{5ccc45b617f84d9595f62d9f5e7f7849,

title = "Use It or Lose It: Purchase Acceleration Effects of Time-Limited Promotions",

author = "Praveen Aggarwal and Rajiv Vaidyanathan",

year = "2003",

language = "English (US)",

volume = "2",

pages = "393--403",

journal = "Journal of Consumer Behaviour",

issn = "1472-0817",

publisher = "John Wiley and Sons Ltd",

number = "4",

}