Using eye tracking technology to examine the effectiveness of design elements on news websites

Sauman Chu, Nora Paul, Laura Ruel

Research output: Contribution to journalArticlepeer-review

15 Scopus citations

Abstract

Online environments allow for a richer expression for certain design elements. The goal of this collaborative research project is to identify, design, and examine various online news features in order to determine the impact of different digital design combinations on news audiences. Eye tracking was the primary method we used to examine three main areas: navigation for slide shows, effectiveness of breaking news formats, and design options for supplemental links. The project used an applied research approach by taking academically rigorous research and using that to inform and guide industry practice.

Original languageEnglish (US)
Pages (from-to)31-43
Number of pages13
JournalInformation Design Journal
Volume17
Issue number1
DOIs
StatePublished - 2009

Keywords

  • Eye tracking
  • Graphic design
  • News website
  • Website design

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