Self/identity-regulation can have important consequences for a wide variety of health outcomes. In this paper, we review how self/identity-regulation can both promote and undermine health. We also discuss ways in which research and theory on self/identityregulation can engage traditional models of health behavior, prompting new research questions as well as promising approaches to daunting health problems. Finally, we consider several challenges to extending the impact and application of self/identity-regulation processes to health (e.g., developing easy to implement interventions, testing of theories in different populations and with different diseases) and identify several important questions that are ripe for future consideration (e.g., the role of self/identity-regulation in chronic diseases and in understanding new platforms and tools for health interventions).
Bibliographical noteFunding Information:
Preparation of this article was supported by IPAs from the National Cancer Institute to the first two authors. Correspondence should be addressed to: James A. Shepperd, Department of Psychology, PO Box 112250, University of Florida, Gainesville, FL 32611–2250, USA. E-mail: firstname.lastname@example.org
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