TY - GEN
T1 - War vs inspirational in forrest gump
T2 - 6th International AAAI Conference on Weblogs and Social Media, ICWSM 2012
AU - Dong, Zhenhua
AU - Shi, Chuan
AU - Sen, Shilad
AU - Terveen, Loren
AU - Riedl, John
PY - 2012
Y1 - 2012
N2 - People from different cultures vary in cognition, emotion, and behavior. We explore cultural differences in a tagging system. We developed a model of cultural differences and performed a controlled empirical study with American and Chinese subjects to investigate questions that arise from the model. American and Chinese subjects differed in many ways: the number and types of tags they applied; the extent to which they applied suggested tags or entered new tags of their own; and how often they applied tags that originated from a different culture. Our results are consistent with theories of cultural differences between Asian and Western cultures. Our findings suggest new opportunities and mechanisms for shaping user behavior to produce useful tag repositories.
AB - People from different cultures vary in cognition, emotion, and behavior. We explore cultural differences in a tagging system. We developed a model of cultural differences and performed a controlled empirical study with American and Chinese subjects to investigate questions that arise from the model. American and Chinese subjects differed in many ways: the number and types of tags they applied; the extent to which they applied suggested tags or entered new tags of their own; and how often they applied tags that originated from a different culture. Our results are consistent with theories of cultural differences between Asian and Western cultures. Our findings suggest new opportunities and mechanisms for shaping user behavior to produce useful tag repositories.
UR - http://www.scopus.com/inward/record.url?scp=84890578191&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84890578191&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84890578191
SN - 9781577355564
T3 - ICWSM 2012 - Proceedings of the 6th International AAAI Conference on Weblogs and Social Media
SP - 82
EP - 89
BT - ICWSM 2012 - Proceedings of the 6th International AAAI Conference on Weblogs and Social Media
Y2 - 4 June 2012 through 7 June 2012
ER -