Web-based intervention to change perceived norms of college student alcohol use and sexual behavior on Spring Break

Megan E. Patrick, Christine M. Lee, Clayton Neighbors

Research output: Contribution to journalArticlepeer-review

28 Scopus citations

Abstract

The purpose of the present study was to evaluate an adapted web-based multi-component personalized feedback intervention to reduce college student alcohol use and risky sexual behavior during Spring Break. This is one of the first interventions focused on Spring Break alcohol use and related sexual behavior. Personalized feedback intervention components addressed intentions, expected consequences, norms, motivations, protective behavioral strategies, and pacts with friends. Participants were college students (N= 263; 55% women) between the ages of 18 and 21 who planned to go on a Spring Break trip with their friends. Effects were not significant in reducing alcohol use or sexual behavior during Spring Break or some of the proposed intervention mechanisms. However, consistent results showed that the intervention succeeded in reducing perceived social norms for Spring Break drinking and sexual behavior. Findings suggest that changing norms alone is not sufficient for changing risk behavior during this event and alternative strategies are needed to impact other putative mediators.

Original languageEnglish (US)
Pages (from-to)600-606
Number of pages7
JournalAddictive Behaviors
Volume39
Issue number3
DOIs
StatePublished - Mar 2014

Bibliographical note

Funding Information:
Funding for this study was provided by NIAAA Grant R03AA018735 to M. Patrick and Grant R01AA016099 to C. Lee. The content of this manuscript is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health.

Keywords

  • Alcohol
  • College students
  • Norms
  • Sexual behavior
  • Spring Break
  • Web-based intervention

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