When brand personality matters: The moderating role of attachment styles

Vanitha Swaminathan, Karen M. Stilley, Rohini Ahluwalia

Research output: Contribution to journalArticlepeer-review

287 Scopus citations

Fingerprint

Dive into the research topics of 'When brand personality matters: The moderating role of attachment styles'. Together they form a unique fingerprint.

Business & Economics

Arts & Humanities

Social Sciences