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Institute for Research in Marketing
University of Minnesota Twin Cities
Carlson School of Management
Phone
612-626-7940
Email
mktginst@umn.edu
Website
http://www.carlsonschool.umn.edu/marketinginstitute
Overview
Network
Profiles
(1)
Research output
(3)
Research output
Research output per year
2008
2008
2011
2021
2021
3
Article
Research output per year
Research output per year
3 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
Search results
2021
Economic impact of category captaincy: An examination of assortments and prices
Viswanathan, M.
,
Narasimhan, O.
&
John, G.
,
Mar 1 2021
,
In:
Marketing Science.
40
,
2
,
p. 261-282
22 p.
Research output
:
Contribution to journal
›
Article
›
peer-review
Open Access
Assortment
100%
Economic Impact
78%
Retail Chain
35%
Consumer Welfare
33%
Welfare Gains
31%
4
Scopus citations
2011
Attending to unrelated targets boosts short-term memory for color arrays
Makovski, T.
,
Swallow, K. M.
&
Jiang, Y. V.
,
May 2011
,
In:
Neuropsychologia.
49
,
6
,
p. 1498-1505
8 p.
Research output
:
Contribution to journal
›
Article
›
peer-review
Short-Term Memory
100%
Color
87%
Memory
77%
Psychology Retention
58%
Long-Term Memory
30%
33
Scopus citations
2008
Ripped from the headlines: What can the popular press teach us about software piracy?
Zamoon, S.
&
Curley, S. P.
,
Dec 2008
,
In:
Journal of Business Ethics.
83
,
3
,
p. 515-533
19 p.
Research output
:
Contribution to journal
›
Article
›
peer-review
Software piracy
100%
popular press
89%
Piracy
85%
piracy
82%
Headlines
79%
17
Scopus citations