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Yi Zhu
Associate Professor
,
Marketing (CSOM)
Email
yizhu
umn
edu
2009
2023
Research activity per year
Overview
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Network
Research output
(18)
Press/Media
(1)
Similar Profiles
(6)
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Dive into the research topics where Yi Zhu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Weight
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Business & Economics
Auctions
100%
Television Advertising
76%
Key Words
75%
Click Fraud
57%
Intrabrand Competition
55%
Online Search
55%
Revenue
51%
Customer Service
50%
Keyword Search
46%
Payment Scheme
42%
Bid
42%
Search Advertising
38%
Limited Attention
38%
Medical Devices
37%
Budget Constraint
35%
Service Organization
31%
Industrialization
31%
Search Engine
31%
Organizational Structure
27%
State-owned Enterprises
27%
Inclusion
26%
Advertising Campaign
26%
Private Sector
25%
Google
23%
Rational Expectations
23%
Retailers
22%
Screening
21%
Managers
20%
China
16%
Elasticity
15%
Profit
14%
Integrated Marketing Communications
14%
Service Brand
14%
Facebook
13%
Social Optimum
13%
Food and Drug Administration
13%
Second-price Auction
12%
Bidding
12%
Costs
12%
Township and Village Enterprises
12%
Call Centres
12%
Optimal Allocation
11%
Strategic Behavior
11%
Click-through Rate
11%
Cost Control
11%
Impact of Advertising
11%
Planned Economy
10%
Medicine & Life Sciences
Murine hepatitis virus
47%
Massive Hepatic Necrosis
44%
Regulatory T-Lymphocytes
44%
Coronavirus
41%
Chronic Hepatitis C
34%
Fibrinogen
31%
Hepacivirus
30%
Virus Diseases
28%
Hospitalization
24%
Biomarkers
21%
Hepatitis C
18%
Proteins
12%
Infections
9%
United States Dept. of Health and Human Services
7%
Alcoholic Liver Diseases
7%
Rural Hospitals
7%
human FGL2 protein
6%
Genotype
6%
Adoptive Transfer
6%
Peritoneal Macrophages
6%
Exudates and Transudates
6%
Pandemics
5%
Mortality
5%
Hepatitis
5%
Social Sciences
Medical devices
40%
hospitalization
36%
industrialization
34%
urban area
28%
private sector
27%
rural area
21%
China
19%
history
17%
trend
16%
evidence
13%
village
13%
notifications
12%
planned economy
10%
economic reform
8%
privatization
7%
municipality
7%
Taiwan
6%
resources
6%
market
6%
regime
5%
poverty
5%
health service
5%
economy
5%
