通过品牌体验、认知愉悦和购物享受提高消费者满意度和零售惠顾: 生活方式和以产品为中心的展示之间的比较

Translated title of the contribution: Enhancing consumer satisfaction and retail patronage through brand experience, cognitive pleasure, and shopping enjoyment: A comparison between lifestyle and product-centric displays

Ahmad Saquib Sina, Hye Young Kim

Research output: Contribution to journalArticlepeer-review

15 Scopus citations

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