Fingerprint
Dive into the research topics of 'A three-stage model of integrated marketing communications at the marketing-sales interface'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
A three-stage model of integrated marketing communications at the marketing-sales interface
Timothy M. Smith, Srinath Gopalakrishna, Rabikar Chatterjee
Research output: Contribution to journal › Article › peer-review
103
Scopus
citations