Cues of credibility and price performance of life insurance comparison Web sites

Robert N. Mayer, Jisu Huh, Brenda J. Cude

Research output: Contribution to journal › Article › peer-review

18 Scopus citations

Fingerprint

Dive into the research topics of 'Cues of credibility and price performance of life insurance comparison Web sites'. Together they form a unique fingerprint.

Social Sciences

Business & Economics