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Deconstructing brand equity
Bill Gartner
Applied Economics
Research output
:
Chapter in Book/Report/Conference proceeding
›
Chapter
15
Scopus citations
Overview
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Dive into the research topics of 'Deconstructing brand equity'. Together they form a unique fingerprint.
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Business & Economics
Brand Equity
93%
Brand Identity
35%
Scenario Development
30%
Market Characteristics
25%
Equity Markets
21%
Loyalty
19%
Discourse
12%
Social Sciences
equity
71%
loyalty
30%
scenario
21%
market
16%
discourse
16%
Earth & Environmental Sciences
equity
100%
market
21%
product
14%