Exploring the touristic image of Jordan

Ingrid Schneider; Sevil Sönmez

doi:10.1016/S0261-5177(99)00023-0

Exploring the touristic image of Jordan

Ingrid Schneider, Sevil Sönmez

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Abstract

Destination image has received significant attention in recent Western travel literature. However, developing and lesser-developed countries have less research attention devoted to them despite the fact image is a key factor in determining travel decisions. This study explored current visitor images of a Middle Eastern country, Jordan. On-site interviews with tourists indicated a fairly positive image of Jordan, with improvements possible in service related areas. Marketing and research implications are suggested.

Original language	English (US)
Pages (from-to)	539-542
Number of pages	4
Journal	Tourism Management
Volume	20
Issue number	4
DOIs	https://doi.org/10.1016/S0261-5177(99)00023-0
State	Published - 1999

Keywords

Destination decisions
Image
Middle East

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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Exploring the touristic image of Jordan

Abstract

Keywords

UN SDGs

Access

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