Future forces transforming apparel retailing in the United States: An environmental scanning approach

The apparel retail landscape in the United States has undergone dramatic changes during the past decade. In most major segments, apparel retailers have faced market saturation combined with slow spending growth. Furthermore, the early years of the 21st century have produced an age of anxiety and uncertainty that has resulted in fear and inertia among consumers and retailers alike. What, then, is the outlook for apparel retailing in this uncertain world? As an attempt to generate viable answers to this question, the researchers identify environmental change factors that may affect the future of apparel retailing. Three major forces transforming apparel retailing in the United States - changes related to plus-size, aging, and Hispanic/Latino consumers - emerge from the environmental scanning procedures. Each force pushes apparel retailers toward a new mentality of defining their customers and making strategic decisions for long-term prosperity.