Hollywood movie data analysis by social network analysis and text mining

Jong Min Kim, Xingyao Xiao, Iksuk Kim

    Research output: Contribution to journalArticlepeer-review

    Abstract

    Analyzing the success of movies has always been a popular research topic in marketing. Movie title can be significant enough to attract audience attention. We investigate the relationship between the most frequently used movie title keywords and Return on Investment (ROI) together with movie performance data.

    Original languageEnglish (US)
    Pages (from-to)75-92
    Number of pages18
    JournalInternational Journal of Electronic Commerce Studies
    Volume11
    Issue number1
    DOIs
    StatePublished - 2020

    Bibliographical note

    Publisher Copyright:
    © 2020 Academy of Taiwan Information Systems Research. All rights reserved.

    Keywords

    • Movie Marketing Strategy
    • Social Network Analysis
    • Text Mining

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