Hollywood movie data analysis by social network analysis and text mining

Jong Min Kim; Xingyao Xiao; Iksuk Kim

doi:10.7903/ijecs.1731

Hollywood movie data analysis by social network analysis and text mining

Jong Min Kim, Xingyao Xiao, Iksuk Kim

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Abstract

Analyzing the success of movies has always been a popular research topic in marketing. Movie title can be significant enough to attract audience attention. We investigate the relationship between the most frequently used movie title keywords and Return on Investment (ROI) together with movie performance data.

Original language	English (US)
Pages (from-to)	75-92
Number of pages	18
Journal	International Journal of Electronic Commerce Studies
Volume	11
Issue number	1
DOIs	https://doi.org/10.7903/ijecs.1731
State	Published - 2020

Bibliographical note

Publisher Copyright:
© 2020 Academy of Taiwan Information Systems Research. All rights reserved.

Keywords

Movie Marketing Strategy
Social Network Analysis
Text Mining

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title = "Hollywood movie data analysis by social network analysis and text mining",

abstract = "Analyzing the success of movies has always been a popular research topic in marketing. Movie title can be significant enough to attract audience attention. We investigate the relationship between the most frequently used movie title keywords and Return on Investment (ROI) together with movie performance data.",

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Hollywood movie data analysis by social network analysis and text mining

Abstract

Bibliographical note

Keywords

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