Analyzing the success of movies has always been a popular research topic in marketing. Movie title can be significant enough to attract audience attention. We investigate the relationship between the most frequently used movie title keywords and Return on Investment (ROI) together with movie performance data.
|Original language||English (US)|
|Number of pages||18|
|Journal||International Journal of Electronic Commerce Studies|
|State||Published - 2020|
Bibliographical notePublisher Copyright:
© 2020 Academy of Taiwan Information Systems Research. All rights reserved.
- Movie Marketing Strategy
- Social Network Analysis
- Text Mining