How to fight price a war

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@article{efd72c6e61214ccc89f937ecab4ebaab,

title = "How to fight price a war",

author = "Rao, {Akshay R.} and Bergen, {Mark E.} and Scott Davis",

year = "2000",

month = dec,

day = "1",

language = "English (US)",

volume = "78",

pages = "107--116",

journal = "Harvard business review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "2",

}

TY - JOUR

T1 - How to fight price a war

AU - Rao, Akshay R.

AU - Bergen, Mark E.

AU - Davis, Scott

PY - 2000/12/1

Y1 - 2000/12/1

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UR - http://www.scopus.com/inward/citedby.url?scp=77950635054&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:77950635054

SN - 0017-8012

VL - 78

SP - 107

EP - 116

JO - Harvard business review

JF - Harvard business review

IS - 2

ER -