Increase response to industrial surveys

Robert A. Hansen, Cathie Tinney, William Rudelius

Research output: Contribution to journalArticlepeer-review

17 Scopus citations

Abstract

The results of this article support the contention that a prenotification telephone call increases the probability of response to a mail survey request. The article also discusses the practical problems associated with the use of a telephone prenotification in an industrial setting and provides a step-by-step procedure to help overcome these problems.

Original languageEnglish (US)
Pages (from-to)165-169
Number of pages5
JournalIndustrial Marketing Management
Volume12
Issue number3
DOIs
StatePublished - Jul 1983

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