Abstract
The results of this article support the contention that a prenotification telephone call increases the probability of response to a mail survey request. The article also discusses the practical problems associated with the use of a telephone prenotification in an industrial setting and provides a step-by-step procedure to help overcome these problems.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 165-169 |
| Number of pages | 5 |
| Journal | Industrial Marketing Management |
| Volume | 12 |
| Issue number | 3 |
| DOIs | |
| State | Published - Jul 1983 |