Industrial market segmentation

Yoram Wind; Richard N Cardozo

doi:10.1016/0019-8501(74)90025-X

Industrial market segmentation

Yoram Wind, Richard N Cardozo

Strategic Management and Entrepreneurship

Research output: Contribution to journal › Article › peer-review

168 Scopus citations

Original language	English (US)
Pages (from-to)	153-165
Number of pages	13
Journal	Industrial Marketing Management
Volume	3
Issue number	3
DOIs	https://doi.org/10.1016/0019-8501(74)90025-X
State	Published - Mar 1974

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title = "Industrial market segmentation",

author = "Yoram Wind and Cardozo, {Richard N}",

year = "1974",

month = mar,

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Industrial market segmentation

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