It’s what’s outside that counts: Finding credibility metrics through non-message related Twitter features

Shane Halse, Jomara Binda, Samantha Weirman

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Social media data, such as Twitter, enables crisis response personnel and civilians to share information during a crisis situation. However, a lack of information gatekeeping processes also translates into concerns about both content and source credibility. This research aims to identify Twitter metrics which could assist with the latter. A 2 (average number of hashtags used) x 2 (ratio of tweets/retweets posted) x 2 (ratio of follower/followee) between-subjects experiment was conducted to evaluate the level of influence of Twitter broker metrics on behavioral intention and the perception of source credibility. The findings indicate that follower/followee ratio in conjunction with hashtag usage approached a significant effect on perceived source credibility. In addition, both Twitter awareness metrics and dispositional trust played an important role in determining behavioral intentions and perceived source credibility. Implications and limitations are also discussed.

Original languageEnglish (US)
Title of host publicationConference Proceedings - 15th International Conference on Information Systems for Crisis Response and Management, ISCRAM 2018
EditorsBrian Tomaszewski, Kees Boersma
PublisherInformation Systems for Crisis Response and Management, ISCRAM
Pages516-528
Number of pages13
ISBN (Electronic)9780692127605
StatePublished - 2018
Externally publishedYes
Event15th International Conference on Information Systems for Crisis Response and Management, ISCRAM 2018 - Rochester, United States
Duration: May 20 2018May 23 2018

Publication series

NameProceedings of the International ISCRAM Conference
Volume2018-May
ISSN (Electronic)2411-3387

Conference

Conference15th International Conference on Information Systems for Crisis Response and Management, ISCRAM 2018
Country/TerritoryUnited States
CityRochester
Period5/20/185/23/18

Bibliographical note

Publisher Copyright:
© Information Systems for Crisis Response and Management ISCRAM. All rights reserved.

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