Merchant of mercy, merchant of death: How values advocacy messages influence jury deliberations

Arts & Humanities

• Juries 81%
• Mercy 77%
• Merchants 75%
• Advocacy 71%
• Deliberation 69%
• Focus Groups 34%
• Consumer Behaviour 29%
• Speech Community 23%
• Target Audience 22%
• Rhetoric 18%
• Damage 15%
• Methodology 9%

Social Sciences

• deliberation 68%
• death 51%
• consumption behavior 42%
• corporate speech 33%
• punitive damages 25%
• purchase 16%
• corporation 15%
• typology 15%
• campaign 13%
• Group 10%
• methodology 9%

Engineering & Materials Science

• Consumer behavior 100%
• Industry 15%