| Original language | English |
|---|---|
| Title of host publication | Management Case Studies |
| Subtitle of host publication | Business and Agribusiness in Thailand and the Uni |
| Place of Publication | Eugene, Oregon |
| Publisher | Center for Asian and Pacific Studies |
| Pages | 23-34 |
| State | Published - 1997 |
Nike in Thailand: The Quest for Q and Q with S and S (Quantity and Quality with Saha Union and Saha Patana): Business and Agribusiness in Thailand and the Uni
Gerald W. Fry, Boonterm Tiravattnaprasert
Research output: Chapter in Book/Report/Conference proceeding › Chapter