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Optimal keyword auctions for optimal user experiences
Jun Li,
De Liu
, Shulin Liu
Information and Decision Sciences
Research output
:
Contribution to journal
›
Article
›
peer-review
12
Scopus citations
Overview
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Dive into the research topics of 'Optimal keyword auctions for optimal user experiences'. Together they form a unique fingerprint.
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Business & Economics
User Experience
92%
Key Words
82%
Auctions
65%
Search Engine
51%
Scoring
32%
Revenue
32%
Ex post Equilibrium
25%
Auction Design
20%
Allocation Rules
18%
Costs
17%
Avoidance
15%
Bid
13%
Payment
11%
World Wide Web
10%
Arts & Humanities
Auctions
96%
User Experience
92%
Key Words
82%
Search Engine
51%
Advertisers
49%
Scoring
30%
Revenue
27%
Costs
14%
Avoidance
13%
World Wide Web
11%
Social Sciences
auction
100%
search engine
35%
experience
24%
revenue
22%
costs
21%
Internet
7%
Engineering & Materials Science
Search engines
77%
User experience
76%
Costs
29%
Internet
17%
Medicine & Life Sciences
Search Engine
98%
Costs and Cost Analysis
48%
Internet
24%