TY - JOUR
T1 - Personalizing 3D virtual fashion stores
T2 - Exploring modularity with a typology of atmospherics based on user input
AU - Wu, Juanjuan
AU - Song, Sanga
AU - Whang, Claire Haesung
N1 - Funding Information:
This research was supported by the USDA National Institute of Food and Agriculture [Project No. MIN-53-035].
Publisher Copyright:
© 2021
PY - 2021/6
Y1 - 2021/6
N2 - This research develops a typology of atmospherics that contains user-identified modules and modular options for personalizing 3D virtual fashion stores. A content analysis of 46 focus group discussions (n = 170) was conducted to understand the user's perspective for personalizing 3D virtual fashion store atmospherics. Based on three atmospheric categories (pathfinding assistant, environment, and the manner of product presentation), 17 modules and 207 modular options were identified for personalizing 3D virtual stores. This research pioneers the development of an atmospherics typology for personalizing 3D virtual shopping environments as a persuasive selling tool in the emerging field of 3D virtual reality (VR) retailing.
AB - This research develops a typology of atmospherics that contains user-identified modules and modular options for personalizing 3D virtual fashion stores. A content analysis of 46 focus group discussions (n = 170) was conducted to understand the user's perspective for personalizing 3D virtual fashion store atmospherics. Based on three atmospheric categories (pathfinding assistant, environment, and the manner of product presentation), 17 modules and 207 modular options were identified for personalizing 3D virtual stores. This research pioneers the development of an atmospherics typology for personalizing 3D virtual shopping environments as a persuasive selling tool in the emerging field of 3D virtual reality (VR) retailing.
KW - 3D virtual stores
KW - Atmospherics
KW - Personalization
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U2 - 10.1016/j.im.2021.103461
DO - 10.1016/j.im.2021.103461
M3 - Article
AN - SCOPUS:85102375167
SN - 0378-7206
VL - 58
JO - Information and Management
JF - Information and Management
IS - 4
M1 - 103461
ER -