This study develops a methodology to show how German TV news in 1986 could be used to predict time trends in the public agenda for energy supply, health care, and other topics. A major influence in that year was the Chernobyl accident in the former Soviet Union. The direct result was an increase in agenda concern for energy supply. The findings showed how coverage of that incident and other issues exerted a combined influence on the public agenda.
Bibliographical noteFunding Information:
David P. Fan (Ph.D., Massachusetts Institute of Technology, 1965) is Professor of Genetics and Cell Biology at the University of Minnesota. His research interests include the impact of the massmedia on public opinions and behaviors. Hans-Bernd Brosius(Ph.D., University of Münster, 1983) isAssistant Professor of Communications at the Institut für Publizistik, JohannesGutenberg-Universität. Hisresearch interests include television news, long-term media effects, and nonverbal communication. Hans Mathias Kepplinger(Ph.D.,Johannes Gutenberg-Universität, 1970) is Professor of Communications at the Institut für Publizistik, Johannes Gutenberg-Universität. His research interests include the mass media in social andpolitical conflictsandcrises.TheauthorsthankDennisCookandJamesStimsonfortheirassistance with the statistical analysis.Thiswork was supported in part by the Graduate School of the University of Minnesota.Thismanuscriptwasacceptedforpublication inSeptember1993.