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Prominent attributes under limited attention
Yi Zhu
, Anthony Dukes
Marketing (CSOM)
Research output
:
Contribution to journal
›
Article
›
peer-review
21
Scopus citations
Overview
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Business & Economics
Limited Attention
100%
Dilution
26%
Product Attributes
11%
Consumer Preferences
10%
Quality Improvement
10%
Marketers
8%
Evaluation
5%
Performance
4%