TY - GEN
T1 - Quantification of aesthetic viewing using eye-tracking technology
T2 - ACM Symposium on Eye-Tracking Research and Applications, ETRA 2010
AU - Park, Juyeon
AU - Woods, Emily
AU - Delong, Marilyn
PY - 2010/5/21
Y1 - 2010/5/21
N2 - The purpose of this study is to explore how the viewers' previous training is related to their aesthetic viewing in various interactions with the form and the context, in relation to apparel design. Berlyne's two types of exploratory behavior, diversive and specific, provided a theoretical framework to this study. Twenty female subjects (mean age=21, SD=1.089) participated. Twenty model images, posed by a male and a female model, were shown on an eye-tracker screen for 10 seconds each. The findings of this study verified Berlyne's concepts of visual exploration. One of the different findings from Berlyne's theory was that the untrained viewers' visual attention tended to be more significantly focused on peripheral areas of visual interest, compared to the trained viewers, while there was no significant difference on the central, foremost areas of visual interest between the two groups. The overall aesthetic viewing patterns were also identified.
AB - The purpose of this study is to explore how the viewers' previous training is related to their aesthetic viewing in various interactions with the form and the context, in relation to apparel design. Berlyne's two types of exploratory behavior, diversive and specific, provided a theoretical framework to this study. Twenty female subjects (mean age=21, SD=1.089) participated. Twenty model images, posed by a male and a female model, were shown on an eye-tracker screen for 10 seconds each. The findings of this study verified Berlyne's concepts of visual exploration. One of the different findings from Berlyne's theory was that the untrained viewers' visual attention tended to be more significantly focused on peripheral areas of visual interest, compared to the trained viewers, while there was no significant difference on the central, foremost areas of visual interest between the two groups. The overall aesthetic viewing patterns were also identified.
KW - Aesthetic response
KW - Apparel design
KW - Eye-tracking technology
KW - Previous training
UR - http://www.scopus.com/inward/record.url?scp=77952381112&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=77952381112&partnerID=8YFLogxK
U2 - 10.1145/1743666.1743704
DO - 10.1145/1743666.1743704
M3 - Conference contribution
AN - SCOPUS:77952381112
SN - 9781605589947
T3 - Eye Tracking Research and Applications Symposium (ETRA)
SP - 153
EP - 156
BT - Proceedings of ETRA 2010
Y2 - 22 March 2010 through 24 March 2010
ER -