TY - JOUR
T1 - Self-regulatory resources power the reflective system
T2 - Evidence from five domains
AU - Vohs, Kathleen D.
PY - 2006
Y1 - 2006
N2 - In this commentary, I focus on the deficiencies in the reflective-impulsive model (RIM) by Strack, Werth, and Deutsch (2006) in terms of understanding the mechanics of the reflective system. Strack et al. outlined the cognitive architecture of the consumer with the RIM but failed to specify how its most impressive feature, the reflective system, is powered. Drawing on the literature on self-regulation (as a reconceptualization of RIM incompatibility), I argue that self-regulatory resources drive the reflective system. Research from 5 domains-overeating among dieters, impulsive spending, logical thinking, making choices, and subjective perceptions of duration-supports this hypothesis.
AB - In this commentary, I focus on the deficiencies in the reflective-impulsive model (RIM) by Strack, Werth, and Deutsch (2006) in terms of understanding the mechanics of the reflective system. Strack et al. outlined the cognitive architecture of the consumer with the RIM but failed to specify how its most impressive feature, the reflective system, is powered. Drawing on the literature on self-regulation (as a reconceptualization of RIM incompatibility), I argue that self-regulatory resources drive the reflective system. Research from 5 domains-overeating among dieters, impulsive spending, logical thinking, making choices, and subjective perceptions of duration-supports this hypothesis.
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U2 - 10.1207/s15327663jcp1603_3
DO - 10.1207/s15327663jcp1603_3
M3 - Article
AN - SCOPUS:33748439222
SN - 1057-7408
VL - 16
SP - 217
EP - 223
JO - Journal of Consumer Psychology
JF - Journal of Consumer Psychology
IS - 3
ER -