Sins of omission versus commission: Cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction

Sharon Ng, Hakkyun Kim, Akshay R. Rao

Research output: Contribution to journalArticlepeer-review

20 Scopus citations

Fingerprint

Dive into the research topics of 'Sins of omission versus commission: Cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction'. Together they form a unique fingerprint.

Business & Economics

Medicine & Life Sciences

Social Sciences